Webinar: Compassionate Caring – How can family caregivers use crowdfunding to raise funds for the care/ treatment of their loved ones




‘Our vision is healthcare for all. We want to share healthcare and happiness’


7:08 – 8:30  Introduction to the speaker

The speaker of the webinar is Rohit Chinchanikar, who worked as an IT professional before realising his need to have an impact on society. He discovered Ketto, which is Asia’s most trusted and visited crowdfunding platform. He started as a Business Development Manager for Ketto, and later became the Assistant Vice President of the Healthcare domain at Ketto. He also built a PAN India team of medical social workers and hospital networks.


8:30 – 9:15  Introduction to Ketto

“One of the biggest mottos in Ketto is to make healthcare financing and information more accessible.”

Ketto is an online crowdfunding platform that helps raise funds for underprivileged patients and also for various social causes. Ketto has partnered with around 250 hospitals and has teams in almost 25 cities all over the country. The teams work with hospitals to raise funds for underprivileged patients.


9:15 – 16:10   Importance of crowdfunding for expensive medical treatments

“Around 25 lakh people die every year in India due to lack of funds. Also around 10 lakh people go bankrupt after bearing the cost of medical treatments.”

Financial burden can impact the stress of caregiving. There is lack of medical access and support available by Indian healthcare. We are one of the least insured populations in the world. Since many people do not have insurance, they approach Trusts for help, sell their assets and take loans. Therefore, crowdfunding has become important, especially to raise funds for expensive medical treatments. Crowdfunding is also very easy to set up and can have a wide reach through the internet.


16:10 – 23:50  Crowdfunding Campaigns under Ketto – Successful Organic Campaigns

“We have had a lot of success stories regarding organic campaigns…That is the power of social media and the internet.”

An inorganic campaign is where Ketto creates a successful campaign on behalf of the patient. Since the patient doesn’t have to do anything, a fee is charged based on the funds that are received through campaigning. The organic campaign is done by the patient themselves. No fees are charged for this campaign, except for GST and payment gateway. The campaigner first visits the website and creates the campaign by filling in all the required content. The Ketto team then verifies the patient’s documents and then makes the campaign live. The GST and payment gateway charges are deducted from the funds that are generated. During one successful campaign, even Bollywood celebrities helped raise funds.


23:50 – 32:05  Crowdfunding Campaigns under Ketto – Successful Inorganic Campaigns

“A lot of people have benefitted from crowdfunding, and you too can.”

Only paediatric cases are accepted for inorganic campaigns. Ketto conducts photoshoots of patients in the hospital and interviews them in order to write content required for the campaign. The hospital shares the medical documents of the patient along with the cost estimation letter. The campaign is then created and amplified globally.

In both campaigns, Ketto ensures a transparent process. To avoid fraud cases, all medical documents of the patient are available on the page for the public to view and verify.


32:05 – 1:10:22  Answering questions

‘First 4 days of your campaign will determine if your campaign will be successful or not.’

For long term care, every campaign needs to have a goal. One campaign with a long term goal is more effective than multiple campaigns with short term goals for the same patient. The patient need not wait till the goal is reached. They can withdraw funds as and when received.

In terms of costing, Ketto charges 13% of funds raised. No money is taken upfront and only the success fee is taken as charges from funds received.

The crowd ends up donating to patients where there is possibility of fatal outcomes of the illness. And as long as there is traction for the campaigns, it can go on for as long as the patient needs.

There is always someone from Ketto who is in touch with the patient and doctor in order to track the patient’s progress. Based on this, the funds collected are released from Ketto to the hospital.

If excess funds are left after an inorganic campaign, Ketto gets to decide what to do with it. Usually, the money is used for another patient. In organic campaigns, the patient gets to decide how they want to use the money.


In our Compassionate Caring webinar series, we highlight the importance and challenges of caregivers and caregiving from various aspects.  We use this platform to establish and promote a new social narrative around caregivers and caregiving. That new social narrative is Compassion, where caregivers receive as much attention as patients.

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